With widespread development of commercial mobile augmented reality applications, Mobilizy (http://www.mobilizy.com) have decided it is time for a standard markup language. Mobilizy are an Austrian smartphone development company, and they will be presenting their new mark up language, Argumented Reality Markup Language (ARML) to the Augmented Reality Consortium.

ARML is reportedly based on KML, and will allow the annotations (ie "augmentations") to be written up using an open cross-platform standard. The early creation of such a standard, should help to avoid the "vendor wars" we have seen so often with state-of-the-art formats, including HTML and JavaScript. KML has proved to be a useful markup language for geographic annotation, so it appears to be a natural choice for mobile applications which will be geo-referenced (eg. giving road and tourist directions).

Mobilizy's main competitor is Layar (http://www.layar.com). In the past, Layar have spoken publicly in favor of interoperability, so they are expected to support the acceptance of an ARML-based standard.

Further information can be found at the Open ARML website, and ReadWriteWeb.

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